Alt Fashion

  • Led the creation of products to uphold brand image and oversaw execution including aesthetic and quality, brand identity system and graphics for in-house and licensed design across all categories in street wear and casual apparel, accessories.
  • Led a team across apparel design, technical design, graphic design and research development.
  • Collaborated with creative director and merchandising to establish collections by customer target.
  • Directed domestic and overseas production of all design samples and prototypes to finalize each collection for manufacturing.